For a network with the tagline, ‘Get More Action,’ Spike TV in the US is clearly geared toward male viewers. It’s a given that producers shouldn’t bother pitching makeover shows or The Hills for men, so Realscreen asked a few key questions to clear up what exactly Spike TV is looking for.
David Schwarz, VP of communications, Tom Grayman, senior director of brand and consumer research, and Sean O’Neill, senior director of Spike research, all weighed in on what brings the boys to Spike.
According to O’Neill, Spike TV’s strategy relates to being the top entertainment destination for men. ‘We deliver high-energy, high-impact shows like The Ultimate Fighter, and movies such as the Star Wars franchise and James Bond franchise.’
Original programming is very important to the network, with UFC programming and reality show The Ultimate Fighter dominating primetime, as well as popular informational show Manswers. Acquisitions are used to complement that type of programming.
For producers, Spike’s development teams want original, high-action, water cooler-type shows that people are going to talk about. Another thing to consider are relatable guys. Look to Jesse James, who will be on an upcoming Spike show and UFC president Dana White, host of Ultimate Fighter as examples.