News

How important is a channel’s name?

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV's Dave, works, and why some don't.
November 3, 2008

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV’s Dave, works, and why some don’t.

About The Author

Menu

Search