News

How important is a channel’s name?

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV's Dave, works, and why some don't.
November 3, 2008

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV’s Dave, works, and why some don’t.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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