News

How important is a channel’s name?

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV's Dave, works, and why some don't.
November 3, 2008

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV’s Dave, works, and why some don’t.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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