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How important is a channel’s name?

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV's Dave, works, and why some don't.
November 3, 2008

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV’s Dave, works, and why some don’t.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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