The Discovery Channel announced a new hire, Ken Schwab, to the role of SVP of programming. Schwab will be responsible for the planning, directing and implementing of Discovery Channel’s programming strategy. The job description should sound like a piece of cake for Schwab, who brings 24 years of experience programming, scheduling and acquisitions.
The industry-vet began in public television and moved to Turner Broadcasting in 1994, where he served in various positions, most recently as the SVP of programming at TBS and TNT. He was instrumental in gaining younger audiences by lining up non-fiction comedies such as Family Guy, The Office, My Name is Earl, and Tyler Perry’s House of Payne. During that time, he also oversaw the online platforms of the two Turner networks.
‘With the appointment of Ken, the network’s leadership team is further bolstered to be the best in the business,’ says Discovery’s president and general manager John Ford. ‘Ken’s 14 years of experience at Turner and his time in public broadcasting make him a perfect programming executive to drive Discovery Channel forward. His proven track record and his deep knowledge of programming ensure that Ken will be a key player on the Discovery team.’
Schwab will be reporting to Ford, starting in January 2009.