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ITV gets behind product placement code of conduct

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction ...
November 17, 2008

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction of product placement be permitted in the UK, which will be discovered once the UK government is done consulting on the implementation of the AVMS Directive, which permits EU member States to allow paid product placements in certain programs, not including news, current affiars, consumer advice or children’s programmming. For the full details on the Pact/ITV code of conduct see the release.

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