News

ITV gets behind product placement code of conduct

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction ...
November 17, 2008

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction of product placement be permitted in the UK, which will be discovered once the UK government is done consulting on the implementation of the AVMS Directive, which permits EU member States to allow paid product placements in certain programs, not including news, current affiars, consumer advice or children’s programmming. For the full details on the Pact/ITV code of conduct see the release.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search