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ITV gets behind product placement code of conduct

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction ...
November 17, 2008

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction of product placement be permitted in the UK, which will be discovered once the UK government is done consulting on the implementation of the AVMS Directive, which permits EU member States to allow paid product placements in certain programs, not including news, current affiars, consumer advice or children’s programmming. For the full details on the Pact/ITV code of conduct see the release.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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