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ITV gets behind product placement code of conduct

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction ...
November 17, 2008

UK’s trade body Pact and ITV announced today a code of conduct for product placement on television, which both have signed. This document would go into effect should the introduction of product placement be permitted in the UK, which will be discovered once the UK government is done consulting on the implementation of the AVMS Directive, which permits EU member States to allow paid product placements in certain programs, not including news, current affiars, consumer advice or children’s programmming. For the full details on the Pact/ITV code of conduct see the release.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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