TV

Bravo is breaking records

Bravo recently had the highest rated November in network history, averaging 673,000 total viewers compared to last November's numbers, according to Nielsen Media Research. On pace to earn its highest numbers ever in primetime, realscreen spoke with Jerry Leo, SVP of programming and acquisitions for Bravo to discuss why the net has been so successful and what he is looking forward to.
December 10, 2008

Bravo recently had the highest rated November in network history, averaging 673,000 total viewers compared to last November’s numbers, according to Nielsen Media Research. On pace to earn its highest numbers ever in primetime, realscreen spoke with Jerry Leo, SVP of programming and acquisitions for Bravo to discuss why the net has been so successful and what he is looking forward to.

To what do you attribute Bravo’s success?
Our shows keep growing, which is really good news. It seems like they are really catching on and they’re all breaking their original records which is really amazing. I think that word of mouth is helping them grow. Top Chef and Real Housewives of Atlanta and Real Housewives of Orange County have been fantastic players for us.

What’s your programming strategy going forward?
A lot of these shows will continue. We have a whole slate for first quarter, second quarter, and a lot of them are returning. We feel very confident about the line up.

What sort of programs are you looking for?
We have franchises that work and shows that always fit in the affinity groups: food, fashion, beauty, pop culture and design. We know what works with our audience. They always have strong characters and most of them fit in with the creative process in some way. We’re directionally feeling pretty similar to the past.

Any advice for producers pitching?
I would say topics and themes within the affinity groups have a better chance. We do like to be innovative, but it does have to fit a very precise vision of Bravo and it’s a very nice umbrella for us.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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