Scripps Networks has added a new role to its roster: president of Scripps Networks International. Greg Moyer takes up that post when the industry gets back from holidays on January 5, 2009. The creation of the role comes as part of the company’s strategy to grow internationally.
Scripps Networks president John Lansing feels that, because of the rise of Asia and other emerging economies, the creation of culturally relevant lifestyle networks around the world is a big possibility right now. ‘We have a window of opportunity driven not only by this media expansion, but also by the millions of people who are rising out of poverty into the middle class every year,’ he says. ‘We already know our categories are relevant and our content is desirable. You see a lot of aspiration in terms of defining home and lifestyle in these emerging markets.’
Scripps Networks, which is profiled in the November/December issue of realscreen, has programming from HGTV, Food Network, DIY Network, Fine Living Network and Great American Country in syndication in over 170 countries.
Moyer takes a similar perspective on the international possibilities for the company. ‘Viewers around the world today are experiencing a digital ‘echo boom’ with more channel choices, high-definition services, DVRs and other digital technologies,’ says Moyer. ‘This is creating tremendous possibilities for launching culturally relevant, lifestyle networks in the international marketplace.’
Moyer comes to Scripps Networks from his previous post at Rainbow Media Holdings where we was general manager of VOOM HD Networks. ‘Greg has a lengthy and impressive track record of launching and growing successful international media businesses,’ says Lansing. ‘We are confident that under his leadership, Scripps Networks will take advantage of tremendous, untapped promise on the international front.’