The Santa Monica-based production company was a new addition to the Global 100 list last year for its hit shows like A&E’s Paranormal State. The company, which was launched in 2004 by husband and wife team Gary and Julie Auerbach, has grown off the success of the popular docusoap Laguna Beach: The Real Orange County and is taking its signature cinematic style and interesting approaches to networks beyond MTV, with one show, Lost Tapes already on Animal Planet and Jockeys to premiere in the new year.
The prodco has a knack for finding the interesting in places one wouldn’t expect to look. A prime example is the series Lost Tapes, which stems from Gary Auerbach’s love of horror films. He told Animal Planet Media’s president and GM, Marjorie Kaplan, that he’d like to do something with cryptozoological creatures, creatures which are said to exist but have no scientific confirmation, which became the focus of the docufiction show. Go Go Luckey also plans on exploring the hard hitting world of jockeys, in the docusoap Jockeys.
‘They make $50 a race if they’re the greatest jockey in the world or [if they're] just starting out,’ says COO Henry Capanna. ‘Just that driving element alone was so fascinating to us and then really getting into their lives in such a close knit community, it’s the only sport where all the competitors share a locker room so all these elements provided such a rich world that has the potential to tell a really interesting story.’
Capanna, who recently joined the company in 2007 has seen many changes in his time there, including new executives being added to the team. Tina Gazzerro, who had worked for the company for some time as a freelance producer, came on board as VP of development and Dennis Principe also joined as a VP and he oversees all of the productions. As well a sister company was formed, the new media division called Luckey Lifestyles. The prodco has already tackled an online reality series, Rich Girl, Poor Girl, which ran on TheWB.com and are in pre-production for another series on MySpace.
‘I think a lot of college kids don’t watch television anymore. They’ve got fancy $3,000 computers their parents bought them and they’re turning to the internet for a lot of their content. As storytellers it’s important for us to be in that world,’ says Capanna.
But they’re not ruling out television content by any means. Capanna says that the company is currently in production on 3 shows and is continuing work on the Paranormal State franchise. Go Go Luckey has two new shows premiering in 2009 in the first quarter on Animal Planet and are looking to bring more programming to cable networks for 2009.