The Disinformation Company may have taken a gamble, coming out with its first original film in four years on the end date of the ancient Mayan calendar. But Gary Baddely, president and CEO of the Disinformation Company and writer/producer of 2012: Science or Superstition, thinks people were waiting for a film on the topic, and he appears to be right. 2012 has been the number one documentary on the iTunes store charts for the duration of its release.
With a hand in the book publishing world, Baddely saw the growing tide of books on the subject of December 12, 2012, the day that could either spell the end of days or a global renewal. Deciding that a concise complete look at the topic needed to be captured on film, The Disinformation Company assembled history theorists, writers and scientists to try to give an objective take on the subject.
The street date for the DVD of the film is January 27, but was released a month ahead on iTunes, and by the success on those charts, they’ve tapped into something. ‘We’re pretty optimistic on our DVD sales starting at the end of this month through to the three years until the end date. I honestly don’t think people will still be watching in 2013 but I’ll be happy if they’re buying up until then,’ says Baddely.
Going onto YouTube or searching on Google illustrates this topic has merit, and the upcoming blockbuster 2012 from Roland Emmerich is further evidence that the subject is bubbling into the mainstream.
Baddely’s own predictions for December 12, 2012 are firmly in the renewal camp. ‘There is an opportunity around this time to say that things aren’t working, let’s change them,’ he says. ‘Maybe we can look back in 2020 and say, ‘We got ourselves into a fairly bad state and there was a shift in consciousness and started to turn things around.”