TV

Viacom scores in India with reality TV

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling on Indian versions of Fear Factor has been a success so far, says this Business Week article.
February 11, 2009

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling instead on Indian versions of Fear Factor has been a success so far, says this Business Week article.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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