TV

Viacom scores in India with reality TV

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling on Indian versions of Fear Factor has been a success so far, says this Business Week article.
February 11, 2009

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling instead on Indian versions of Fear Factor has been a success so far, says this Business Week article.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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