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ITV’s Lee Bartlett says the broadcaster must make big changes

In this Guardian article, ITV's managing director of global content, Les Bartlett, calls for product placement and worldwide hits for the broadcaster.
February 18, 2009

In this Guardian article, ITV’s managing director of global content, Lee Bartlett, calls for product placement and worldwide hits for the broadcaster.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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