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ITV Global Entertainment launches book publishing strategy

ITV Global Entertainment has announced new licensing opportunities for book publishing with brand extensions across the upcoming ITV season. This strategy starts with the launch of Billy Connolly Journey to the Edge of the World - The Book. Kevin Morgan, Content Director at ITV Global Entertainment says ITV is currently meeting with publishers to discuss opportunities for ITV's documentary, factual-entertainment, sport and lifestyle programs.
February 20, 2009

ITV Global Entertainment has announced new licensing opportunities for book publishing with brand extensions across the upcoming ITV season. This strategy starts with the launch of Billy Connolly Journey to the Edge of the World – The Book. Kevin Morgan, Content Director at ITV Global Entertainment says ITV is currently meeting with publishers to discuss opportunities for ITV’s documentary, factual-entertainment, sport and lifestyle programs.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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