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ITV Global Entertainment launches book publishing strategy

ITV Global Entertainment has announced new licensing opportunities for book publishing with brand extensions across the upcoming ITV season. This strategy starts with the launch of Billy Connolly Journey to the Edge of the World - The Book. Kevin Morgan, Content Director at ITV Global Entertainment says ITV is currently meeting with publishers to discuss opportunities for ITV's documentary, factual-entertainment, sport and lifestyle programs.
February 20, 2009

ITV Global Entertainment has announced new licensing opportunities for book publishing with brand extensions across the upcoming ITV season. This strategy starts with the launch of Billy Connolly Journey to the Edge of the World – The Book. Kevin Morgan, Content Director at ITV Global Entertainment says ITV is currently meeting with publishers to discuss opportunities for ITV’s documentary, factual-entertainment, sport and lifestyle programs.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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