TV

CBC president discusses potential changes to network

On Thursday 26, the CBC rolled out its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.
February 27, 2009

On Thursday February 26, the CBC made mention of its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

Menu

Search