TV

CBC president discusses potential changes to network

On Thursday 26, the CBC rolled out its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.
February 27, 2009

On Thursday February 26, the CBC made mention of its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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