TV

CBC president discusses potential changes to network

On Thursday 26, the CBC rolled out its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.
February 27, 2009

On Thursday February 26, the CBC made mention of its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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