TV

CBC president discusses potential changes to network

On Thursday 26, the CBC rolled out its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.
February 27, 2009

On Thursday February 26, the CBC made mention of its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search