NBC Universal’s 16-year-old network has changed its name from the Sci Fi Channel to Syfy, announced channel president Dave Howe. The rebrand aims to provide the channel with a distinguishable trademark.
Along with the official name change on July 7 comes a broadening of programming to fit the channel’s new ‘Imagine Greater’ tagline, which will revolve around imagination-based entertainment like fantasy, paranormal, reality, mystery, action and adventure, and of course, science fiction. The expansion of programming beyond fantasy and sci-fi is an effort to draw in new viewers and broaden perception of the brand.
The new name will also beam over to Sci Fi’s digital platforms, and the domain name of the channel’s website will change over to syfy.com.
‘Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand,’ said Howe in a statement.