TV

Sci Fi rebranding to Syfy

NBC Universal's 16-year-old network has changed its name from the Sci Fi Channel to Syfy, announced channel president Dave Howe. The rebrand aims to provide the channel with a distinguishable trademark.
March 19, 2009

NBC Universal’s 16-year-old network has changed its name from the Sci Fi Channel to Syfy, announced channel president Dave Howe. The rebrand aims to provide the channel with a distinguishable trademark.

Along with the official name change on July 7 comes a broadening of programming to fit the channel’s new ‘Imagine Greater’ tagline, which will revolve around imagination-based entertainment like fantasy, paranormal, reality, mystery, action and adventure, and of course, science fiction. The expansion of programming beyond fantasy and sci-fi is an effort to draw in new viewers and broaden perception of the brand.

The new name will also beam over to Sci Fi’s digital platforms, and the domain name of the channel’s website will change over to syfy.com.

‘Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand,’ said Howe in a statement.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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