Screening Room

MIPTV Picks ’09 – Extinction Sucks

Activism can be fun. Just ask Aleisha Caruso and Ashleigh Young, two young conservationists from Australia. While they see the plight of endangered species as a problem of the utmost urgency, their methods of bringing attention to it are, shall we say, a tad unorthodox. Whether it means calling attention to the cause by prancing around in a gorilla suit on a freeway, or raising funds to release an Andean bear cub back into the wilds of South America, the Extinction Sucks team is out to motivate youth to take action to preserve species on the edge of extinction.
March 26, 2009


Activism can be fun. Just ask Aleisha Caruso and Ashleigh Young, two young conservationists from Australia. While they see the plight of endangered species as a problem of the utmost urgency, their methods of bringing attention to it are, shall we say, a tad unorthodox.
Whether it means calling attention to the cause by prancing around in a gorilla suit on a freeway, or raising funds to release an Andean bear cub back into the wilds of South America, the Extinction Sucks team is out to motivate youth to take action to preserve species on the edge of extinction. Commissioned by online TV platform Babelgum, the series harnesses the social networking potential inherent on the Web to spread the word, yet the content can also make for fun, ‘feel good’ TV.
Partners: Off the Fence (Amsterdam) in association with the WWF for Babelgum; distributed through Off The Fence
Length: 6 x 30 mins
Airing: 2009
Rights available: All worldwide

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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