Screening Room

MIPTV Picks ’09 – Extinction Sucks

Activism can be fun. Just ask Aleisha Caruso and Ashleigh Young, two young conservationists from Australia. While they see the plight of endangered species as a problem of the utmost urgency, their methods of bringing attention to it are, shall we say, a tad unorthodox. Whether it means calling attention to the cause by prancing around in a gorilla suit on a freeway, or raising funds to release an Andean bear cub back into the wilds of South America, the Extinction Sucks team is out to motivate youth to take action to preserve species on the edge of extinction.
March 26, 2009


Activism can be fun. Just ask Aleisha Caruso and Ashleigh Young, two young conservationists from Australia. While they see the plight of endangered species as a problem of the utmost urgency, their methods of bringing attention to it are, shall we say, a tad unorthodox.
Whether it means calling attention to the cause by prancing around in a gorilla suit on a freeway, or raising funds to release an Andean bear cub back into the wilds of South America, the Extinction Sucks team is out to motivate youth to take action to preserve species on the edge of extinction. Commissioned by online TV platform Babelgum, the series harnesses the social networking potential inherent on the Web to spread the word, yet the content can also make for fun, ‘feel good’ TV.
Partners: Off the Fence (Amsterdam) in association with the WWF for Babelgum; distributed through Off The Fence
Length: 6 x 30 mins
Airing: 2009
Rights available: All worldwide

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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