TV

Travel Channel announces record audience growth

Entering this years upfront season Travel Channel announces 13 months of consecutive growth in total day delivery and six consecutive months of double digit growth in primetime ratings. Travel Channel's president and GM Patrick Younge says in a statement: 'We've successfully increased our upscale audience delivery 40% year-on-year with adults 25-54 and 18-49, while moving our median age to 45, down five years in the past 12 months alone. Our reach, frequency and duration of viewing is up over 10% in prime among persons 25-54, illustrating that our investment in establishing consistent program offerings across the week and building on the strength of our brand is paying off with consumers.' For more information see the full release.
April 2, 2009

Entering this years upfront season Travel Channel announces 13 months of consecutive growth in total day delivery and six consecutive months of double digit growth in primetime ratings. Travel Channel’s president and GM Patrick Younge says in a statement: ‘We’ve successfully increased our upscale audience delivery 40% year-on-year with adults 25-54 and 18-49, while moving our median age to 45, down five years in the past 12 months alone. Our reach, frequency and duration of viewing is up over 10% in prime among persons 25-54, illustrating that our investment in establishing consistent program offerings across the week and building on the strength of our brand is paying off with consumers.’ For more information see the full release.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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