TV

Travel Channel announces record audience growth

Entering this years upfront season Travel Channel announces 13 months of consecutive growth in total day delivery and six consecutive months of double digit growth in primetime ratings. Travel Channel's president and GM Patrick Younge says in a statement: 'We've successfully increased our upscale audience delivery 40% year-on-year with adults 25-54 and 18-49, while moving our median age to 45, down five years in the past 12 months alone. Our reach, frequency and duration of viewing is up over 10% in prime among persons 25-54, illustrating that our investment in establishing consistent program offerings across the week and building on the strength of our brand is paying off with consumers.' For more information see the full release.
April 2, 2009

Entering this years upfront season Travel Channel announces 13 months of consecutive growth in total day delivery and six consecutive months of double digit growth in primetime ratings. Travel Channel’s president and GM Patrick Younge says in a statement: ‘We’ve successfully increased our upscale audience delivery 40% year-on-year with adults 25-54 and 18-49, while moving our median age to 45, down five years in the past 12 months alone. Our reach, frequency and duration of viewing is up over 10% in prime among persons 25-54, illustrating that our investment in establishing consistent program offerings across the week and building on the strength of our brand is paying off with consumers.’ For more information see the full release.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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