The Oprah Winfrey Network (OWN) recently gave an advance look at some of its programs in development for the network’s early 2010 launch. The network, a joint venture between Oprah Winfrey and Discovery Communications, announced the highlights of its upcoming slate at Discovery Communications’ upfront presentations in New York.
OWN will be focusing on a mixture of original and acquired programming with plans afoot for strips, specials and movies. A complete roster for the network will be announced later this year.
The network has divided its programming into three key categories: Best Life All Stars, Best Life Experiences, and Best Life Inspiration. The aim of the network’s programming will be to showcase and demonstrate better living for its viewers. That’s the intended thrust of one of OWN’s more prominent series, tentatively titled Master Class and focusing on some of The Oprah Winfrey Show‘s regulars, to be produced by Winfrey’s Harpo Productions.
‘One of the things I love about my work is getting to meet extraordinary people who have done amazing things in life,’ OWN chairman/chief creative officer Oprah Winfrey said in a recent release. ‘So, for OWN, I will be hand-picking some of the most engaging and intriguing people of our time and giving them a stage all their own to share their stories and best life lessons with all of us.’
Among the other factual shows in development for the channel are The Peter Walsh Project (w/t), also to be produced by Harpo, in which Oprah Winfrey Show regular and organization guru Peter Walsh assesses people’s lives as he clears the clutter in their houses; Excellent Adventure, a show produced by Ashton Kutcher’s Katalyst Films about celebrities going on dream excursions with their best friends; and Surfer’s Healing, a docusoap produced by Snackaholic about former competitive surfer Izzy Paskowitz, his wife and children (one of whom, Isaiah, is autistic) and their lives managing a surf school and a foundation for autistic children.
‘Our goal is to create an innovative experience for that broad audience of people who are living their lives with purpose,’ said OWN CEO Christina Norman (pictured). ‘Over the coming months, we will unveil our schedule and opportunities for our audience to connect with us and shape OWN.’