Discovery Canada brings brand integration to ‘Worst Handyman’
Discovery Canada is taking a page out of the Project Runway book of brand integration by introducing Mastercraft power tools into the fourth season of Canada’s Worst Handyman. In each episode contestants will shop for the tools they need at Canadian Tire, the home of Mastercraft power tools. On May 4 the channel will also introduce a game on its site called ‘Get What You Need and Win,’ where players can attempt to win gift cards for Canadian Tire.
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