TV

Bravo to launch creative refresh

Starting June 23, Bravo will be ushering in a new tagline and on-air broadcast design elements to reflect its evolution as a brand.
June 4, 2009

Starting June 23, Bravo will be ushering in a new tagline and on-air broadcast design elements to reflect its evolution as a brand.

The new tag, ‘By Bravo,’ will replace ‘Watch What Happens’ and, according to Bravo Media GM/EVP Frances Berwick, is intended to ‘give Bravo a fresh look that illustrates where our brand is going while staying true to our roots.’

‘Bravo is more than a television network – it’s a trendsetting, multiplatform brand,’ said Berwick in a statement. ‘We’re reflecting the strength of our brand and communicating this to our audience by transforming the signature talk bubble logo from a television message, ‘Watch What Happens,’ to a position of curation and ownership, ‘by Bravo.”

The NBC Universal Cable network says the new tag is designed to drive home its status as a purveyor of buzz-worthy programming, as well as putting across the message that the network ‘owns’ categories of programming by virtue of its hits within them. For example, a food program such as Top Chef will be branded as ‘Food by Bravo’ in its promos.

The tag and pop-art inspired new look will stretch across all the platforms within Bravo Media, ranging from television to online to products related to Bravo and its programming. Unveiled to the press earlier this week, the colorful new look and tag make their official on-air debut during the launch of the new docu-series NYC Prep. Readers in the US wishing to grab a sneak peek can check here.

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