The season premiere for Animal Planet’s Whale Wars snagged 1.17 million viewers on June 5, racking up double-digit gains compared to its first season average. The highest jump for the show, a production of Lizard Trading Company and RIVR Media, came in numbers for the M25-54 demo, at a 29% increase with 399,000 viewers. For the 18-49 demo, the gain was at 25%, with 625,000 viewers. The P2+ numbers of 1.17 million provided a 24% increase over last year’s average, as well as a 22% increase over last year’s season premiere for the demo. This season’s debut also notched up a whopping increase in numbers for M25-54 compared to last season’s premiere – an increase of 73%. Animal Planet ranked #1 among all cable with M25-54 and #2 with P25-54 for the 9pm and 10pm slots respectively, with River Monsters driving the numbers for 10pm.
- MIPCOM ’16