TV

Whale Wars’ season premiere catches close to 1.2 million viewers

The season premiere for Animal Planet's Whale Wars snagged 1.17 million viewers on June 5, racking up double-digit gains compared to its first season average. The highest jump for the show, a production of Lizard Trading Company and RIVR Media, came in numbers for the M25-54 demo, at a 29% increase with 399,000 viewers. For the 18-49 demo, the gain was at 25%, with 625,000 viewers. The P2+ numbers of 1.17 million provided a 24% increase over last year's average, as well as a 22% increase over last year's season premiere for the demo. This season's debut also notched up a whopping increase in numbers for M25-54 compared to last season's premiere - an increase of 73%. Animal Planet ranked #1 among all cable with M25-54 and #2 with P25-54 for the 9pm and 10pm slots respectively, with River Monsters driving the numbers for 10pm.
June 10, 2009

The season premiere for Animal Planet’s Whale Wars snagged 1.17 million viewers on June 5, racking up double-digit gains compared to its first season average. The highest jump for the show, a production of Lizard Trading Company and RIVR Media, came in numbers for the M25-54 demo, at a 29% increase with 399,000 viewers. For the 18-49 demo, the gain was at 25%, with 625,000 viewers. The P2+ numbers of 1.17 million provided a 24% increase over last year’s average, as well as a 22% increase over last year’s season premiere for the demo. This season’s debut also notched up a whopping increase in numbers for M25-54 compared to last season’s premiere – an increase of 73%. Animal Planet ranked #1 among all cable with M25-54 and #2 with P25-54 for the 9pm and 10pm slots respectively, with River Monsters driving the numbers for 10pm.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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