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Monterosa to launch reac.tv via Living’s Four Weddings

Virgin Media Television's Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or 'online predictor game', where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.
July 6, 2009

Virgin Media Television’s Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or ‘online predictor game’, where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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