News

Monterosa to launch reac.tv via Living’s Four Weddings

Virgin Media Television's Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or 'online predictor game', where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.
July 6, 2009

Virgin Media Television’s Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or ‘online predictor game’, where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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