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Monterosa to launch reac.tv via Living’s Four Weddings

Virgin Media Television's Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or 'online predictor game', where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.
July 6, 2009

Virgin Media Television’s Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or ‘online predictor game’, where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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