Docs

Mann cuts out the middle man

Ron Mann is marking the DVD release of his Know Your Mushrooms by skipping the DVD part, and says he will instead distribute a special edition of his documentary on a four-gigabyte flash drive.
July 9, 2009

Ron Mann is marking the DVD release of his Know Your Mushrooms by skipping the DVD part, and says he will instead distribute a special edition of his documentary on a four-gigabyte flash drive.

‘We fight piracy every day. So we figured, why not cut out the middle man [DVDs] and give the media pirates exactly what they want?’ said the filmmaker in a release.

‘DVD and Blu-ray are just optical disc storage. So why not use a flash drive?’ says Mann, noting that the ‘mushroom-themed’ drive can be erased and re-used. The doc is due in stores in August through his boutique distribution company filmswelike. A standard DVD edition will also be released.

The special edition will also include dried Alaska morel mushrooms, handpicked by the film’s main subject, fungus enthusiast Larry Evans, and an essay about the film by critic and Variety correspondent Jennie Punter.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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