Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport’s output will include production of ‘Match Day’ coverage, international programming, online video, mobile phone content and stadium news bulletins.
- MIPCOM ’18