TV

Endemol Sport and Dutch football club form partnership

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport's output will include production of 'Match Day' coverage, international programming, online video, mobile phone content and stadium news bulletins.
July 24, 2009

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport’s output will include production of ‘Match Day’ coverage, international programming, online video, mobile phone content and stadium news bulletins.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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