TV

Endemol Sport and Dutch football club form partnership

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport's output will include production of 'Match Day' coverage, international programming, online video, mobile phone content and stadium news bulletins.
July 24, 2009

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport’s output will include production of ‘Match Day’ coverage, international programming, online video, mobile phone content and stadium news bulletins.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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