TV

Endemol Sport and Dutch football club form partnership

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport's output will include production of 'Match Day' coverage, international programming, online video, mobile phone content and stadium news bulletins.
July 24, 2009

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport’s output will include production of ‘Match Day’ coverage, international programming, online video, mobile phone content and stadium news bulletins.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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