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Discovery partners with Chinese global search engine

Discovery Communications and global Chinese search engine Baidu, Inc. have announced the launch of a content site in China. Launching today (July 28), www.discovery.baidu.com aims to provide users with a platform in which to interact, share knowledge and learn more about assorted topics associated with the Discovery brand, such as science, technology, space, natural history, engineering, paleontology, archaeology, history and culture. The site launch 'represents an important step in building stronger brand awareness and consumer loyalty for Discovery in the key Chinese market,' said Greg Ricca, President and CEO, Discovery Networks International. 'This deal with Baidu furthers Discovery's strategy of increasing reach and distribution in key markets around the world while further leveraging the global appeal and long shelf life of our content categories with an innovative new partnership.'
July 28, 2009

Discovery Communications and global Chinese search engine Baidu, Inc. have announced the launch of a content site in China. Launching today (July 28), discovery.baidu.com aims to provide users with a platform in which to interact, share knowledge and learn more about assorted topics associated with the Discovery brand, such as science, technology, space, natural history, engineering, paleontology, archaeology, history and culture. The site launch ‘represents an important step in building stronger brand awareness and consumer loyalty for Discovery in the key Chinese market,’ said Greg Ricca, President and CEO, Discovery Networks International. ‘This deal with Baidu furthers Discovery’s strategy of increasing reach and distribution in key markets around the world while further leveraging the global appeal and long shelf life of our content categories with an innovative new partnership.’

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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