In its fourth quarter and leading into next year, Science Channel is making its largest investment in original programming in the network’s history. Deborah Myers, GM of Science Channel and EVP programming Discovery Emerging Networks, tells realscreen that this increase during hard economic times is meant to help further the future of science.
‘What you’re going to see on the channel is it’s a lot more optimistic, it’s a lot more inventive and it’s a lot more entertainment,’ says Myers. ‘Because after all, people come to TV with an expectation to be entertained and then they want to learn.’
A big part of the change in investment for the network is the plan to invest in more personalities for the channel. Myers says viewers can expect to see more ‘rock stars of the science world’ as well as the ‘rock stars of pop culture’ with an interest in science who will be hosting and leading shows for the channel. For instance, Whoopi Goldberg and her production company Whoop Inc. will be producing the first game show for the channel. Head Games (w/t) is a video clip-based game show that asks contestants to answer science riddles and uses videos to showcase surprising science facts. Myers is hoping this will become a water cooler show for the network. The channel will also be delivering a program with Morgan Freeman and announcing programs featuring other stars in 2010.
Other key programs to look for in Q4 include Popular Science: The Future of… hosted by Baratunde Thurston the web editor of The Onion, Punkin Chunkin, and Physics of the Impossible.