News

Media consortium challenges Nielsen

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.
August 17, 2009

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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