News

Media consortium challenges Nielsen

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.
August 17, 2009

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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