News

Media consortium challenges Nielsen

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.
August 17, 2009

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search