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Media consortium challenges Nielsen

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.
August 17, 2009

The Financial Times reports on a new consortium created by assorted media companies, aiming to find new methods for audience measurement. Companies taking part include networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney, as well as companies from Proctor & Gamble, AT&T and Unilever, and media agencies GroupM, owned by WPP, and Starcom MediaVest.

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