TV

BBC Prime to rebrand as BBC Entertainment

BBC Worldwide Channels has announced that starting in November, pan-regional, general entertainment channel BBC Prime will be rebranded as BBC Entertainment. BBC Prime, which launched in 1995, is currently available in 12 million households across Europe and the Middle East. As part of the rebranding, the channel will utilize the on-air look of BBC Entertainment, part of BBC Worldwide Channels' global portfolio of BBC-branded thematic channel brands. BBC Entertainment first launched in Asia in 2006 and has subsequently branched into India, Poland, Africa, Scandinavia and Latin America.
August 18, 2009

BBC Worldwide Channels has announced that starting in November, pan-regional, general entertainment channel BBC Prime will be rebranded as BBC Entertainment. BBC Prime, which launched in 1995, is currently available in 12 million households across Europe and the Middle East. As part of the rebranding, the channel will utilize the on-air look of BBC Entertainment, part of BBC Worldwide Channels’ global portfolio of BBC-branded thematic channel brands. BBC Entertainment first launched in Asia in 2006 and has subsequently branched into India, Poland, Africa, Scandinavia and Latin America.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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