Docs

ZDF rebranding doc channel

German public broadcaster ZDF has announced it is rebranding its documentary channel, ZDFDokukanal, to ZDFneo. Starting November 1, the doc channel will target viewers between 25 and 49 years old, as well as younger families. Prime time for the channel will start at 9pm and ZDF plans to bring new formats to the channel while also running a mix of factual entertainment formats, documentaries, movies, music programming, and international TV series.
August 21, 2009

German public broadcaster ZDF has announced it is rebranding its documentary channel, ZDFDokukanal, to ZDFneo. Starting November 1, the doc channel will target viewers between 25 and 49 years old, as well as younger families. Prime time for the channel will start at 9pm and ZDF plans to bring new formats to the channel while also running a mix of factual entertainment formats, documentaries, movies, music programming, and international TV series.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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