Travel Channel and Chase Card Services have formed an advertising sales partnership which will begin with exposure for Chase’s first proprietary rewards card for affluent consumers, Chase Sapphire. Under the agreement, Chase will receive numerous product integrations in Travel Channel’s series and will be included in Travel Channel’s new brand campaign ‘Catch It.’ Sangeeta Prasad, director, advertising for Chase Card Services, says the partnership with Travel Channel will help Chase to ‘reach consumers passionate about travel, dining and exploring new experiences. We think Travel Channel viewers are interested in the types of rewards to which Chase Sapphire card members can gain access.’ The new card will be integrated into four of the network’s programs: Anthony Bourdain: No Reservations, Samantha Brown’s Great Weekends, Dhani Tackles the Globe and Andrew Zimmern’s Bizarre World. The hosts will also host Chase Sapphire-sponsored interstitials which will air throughout the network. The partnership was negotiated by Zenith Media.
- MIPCOM ’18