TV

UKTV makes ad deal with Kraft Foods

Broadcaster UKTV has signed a deal with Kraft Foods that will see Kraft's cheese brand, Philadelphia, funding a new cooking format Simon Rimmer's Dinners. The 10x30-minute series will be produced by Denham Productions and will air daily on UKTV's Good Food channel starting Monday, October 12. As part of the partnership with Kraft, the channel will hold a competition where the winner will get a three-course dinner cooked in their home by Rimmer. The programming deal was brokered by UKTV's head of commercial partnerships Sally Quick with MediaVest's Sponsorship Division and Kraft Food's senior brand manager, Jennie Koester.
September 2, 2009

Broadcaster UKTV has signed a deal with Kraft Foods that will see Kraft’s cheese brand, Philadelphia, funding a new cooking format Simon Rimmer’s Dinners. The 10×30-minute series will be produced by Denham Productions and will air daily on UKTV’s Good Food channel starting Monday, October 12. As part of the partnership with Kraft, the channel will hold a competition where the winner will get a three-course dinner cooked in their home by Rimmer. The programming deal was brokered by UKTV’s head of commercial partnerships Sally Quick with MediaVest’s Sponsorship Division and Kraft Food’s senior brand manager, Jennie Koester.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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