TV

UKTV makes ad deal with Kraft Foods

Broadcaster UKTV has signed a deal with Kraft Foods that will see Kraft's cheese brand, Philadelphia, funding a new cooking format Simon Rimmer's Dinners. The 10x30-minute series will be produced by Denham Productions and will air daily on UKTV's Good Food channel starting Monday, October 12. As part of the partnership with Kraft, the channel will hold a competition where the winner will get a three-course dinner cooked in their home by Rimmer. The programming deal was brokered by UKTV's head of commercial partnerships Sally Quick with MediaVest's Sponsorship Division and Kraft Food's senior brand manager, Jennie Koester.
September 2, 2009

Broadcaster UKTV has signed a deal with Kraft Foods that will see Kraft’s cheese brand, Philadelphia, funding a new cooking format Simon Rimmer’s Dinners. The 10×30-minute series will be produced by Denham Productions and will air daily on UKTV’s Good Food channel starting Monday, October 12. As part of the partnership with Kraft, the channel will hold a competition where the winner will get a three-course dinner cooked in their home by Rimmer. The programming deal was brokered by UKTV’s head of commercial partnerships Sally Quick with MediaVest’s Sponsorship Division and Kraft Food’s senior brand manager, Jennie Koester.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search