TV

Monterosa brings reac.tv to Top Model

UK specialist in 'real-time technology and content,' Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America's Next Top Model Live. reac.tv was piloted in the summer on Living's Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living's website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.
September 14, 2009

UK specialist in ‘real-time technology and content,’ Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America’s Next Top Model Live. reac.tv was piloted in the summer on Living’s Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living’s website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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