TV

Monterosa brings reac.tv to Top Model

UK specialist in 'real-time technology and content,' Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America's Next Top Model Live. reac.tv was piloted in the summer on Living's Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living's website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.
September 14, 2009

UK specialist in ‘real-time technology and content,’ Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America’s Next Top Model Live. reac.tv was piloted in the summer on Living’s Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living’s website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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