TV

Monterosa brings reac.tv to Top Model

UK specialist in 'real-time technology and content,' Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America's Next Top Model Live. reac.tv was piloted in the summer on Living's Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living's website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.
September 14, 2009

UK specialist in ‘real-time technology and content,’ Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America’s Next Top Model Live. reac.tv was piloted in the summer on Living’s Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living’s website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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