TV

Monterosa brings reac.tv to Top Model

UK specialist in 'real-time technology and content,' Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America's Next Top Model Live. reac.tv was piloted in the summer on Living's Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living's website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.
September 14, 2009

UK specialist in ‘real-time technology and content,’ Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America’s Next Top Model Live. reac.tv was piloted in the summer on Living’s Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living’s website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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