Almost as quickly as you can say ‘Optimus Prime,’ new Hasbro Studios president Stephen Davis has begun hiring division execs for the company, with the most recent being Bob Boden, most recently with Fox Reality. The former Fox Reality SVP of programming, production and development will be joining Hasbro Studios to head up its reality and game show division, according to reports. Fox Reality has not commented about a possible replacement for Boden. The new studios are ramping up to produce content tied to assorted Hasbro brands such as Transformers and Trivial Pursuit, with much of the material slated for the upcoming kids-oriented J.V. between Hasbro and Discovery Communications, due to launch in the fall of 2010.
- MIPCOM ’18