Screening Room

MIPCOM Picks 2009 – Undercover Boss USA

The Undercover Boss format first rolled out in the UK, airing two episodes this past June, and is now set to take on the U.S. via CBS sometime next year.
September 29, 2009


The Undercover Boss format first rolled out in the UK, airing two episodes this past June, and is now set to take on the U.S. via CBS sometime next year. Given the prevailing mood among U.S. citizens towards the average six-to-seven figure-earning CEO (‘deep dislike’ is far too generous a description), odds are that if a show depicting a well-heeled boss going incognito in his own company as a low-wage employee was to air stateside now, the feeling of bloodlust in the air would translate into solid ratings. While the anger against the corporate establishment is undoubtedly blowing over as the American economy limps back to life, the premise of this show (dubbed by some as Secret Millionaire meets Dirty Jobs) should still inspire curiosity and ultimately entertain.
Partners: Studio Lambert (London) for Channel 4 (UK) and CBS (U.S.), distributed through All3Media
Length: 8 x 60 minutes
Aired/airing: June 2009 (Channel 4); 2010 (CBS, U.S.)
Rights available: All worldwide

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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