TV

Planet Green names new creative director, marketing

Discovery's Planet Green has named Ben Rubin creative director, marketing for the environmentally focused lifestyle and entertainment brand. In his new role Rubin will be responsible for overseeing creative development of network branding, promotional campaigns and cross-promotional marketing initiatives. Rubin comes to the company from a previous role of VP of marketing and creative services for Rush HD and VOOM HD where he was responsible for conceiving, developing and implementing promotional, branding and marketing initiatives for the two HD channels. Rubin will now report to Rob Jacobson, SVP marketing for Planet Green.
October 1, 2009

Discovery’s Planet Green has named Ben Rubin creative director, marketing for the environmentally focused lifestyle and entertainment brand. In his new role Rubin will be responsible for overseeing creative development of network branding, promotional campaigns and cross-promotional marketing initiatives. Rubin comes to the company from a previous role of VP of marketing and creative services for Rush HD and VOOM HD where he was responsible for conceiving, developing and implementing promotional, branding and marketing initiatives for the two HD channels. Rubin will now report to Rob Jacobson, SVP marketing for Planet Green.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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