TV

Planet Green names new creative director, marketing

Discovery's Planet Green has named Ben Rubin creative director, marketing for the environmentally focused lifestyle and entertainment brand. In his new role Rubin will be responsible for overseeing creative development of network branding, promotional campaigns and cross-promotional marketing initiatives. Rubin comes to the company from a previous role of VP of marketing and creative services for Rush HD and VOOM HD where he was responsible for conceiving, developing and implementing promotional, branding and marketing initiatives for the two HD channels. Rubin will now report to Rob Jacobson, SVP marketing for Planet Green.
October 1, 2009

Discovery’s Planet Green has named Ben Rubin creative director, marketing for the environmentally focused lifestyle and entertainment brand. In his new role Rubin will be responsible for overseeing creative development of network branding, promotional campaigns and cross-promotional marketing initiatives. Rubin comes to the company from a previous role of VP of marketing and creative services for Rush HD and VOOM HD where he was responsible for conceiving, developing and implementing promotional, branding and marketing initiatives for the two HD channels. Rubin will now report to Rob Jacobson, SVP marketing for Planet Green.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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