News from Cineflix, FremantleMedia and more...
October 5, 2009

Cineflix announced the formation of a branded content division, to be run by London-based Paul Day. The division will work in tandem with Cineflix International’s licensing and distribution capabilities, and will partner with assorted digital companies to create various content-oriented possibilities for brands and media agencies, including branded merchandising and publishing deals. ‘With our highly creative team and reputation in putting together innovative financing partnerships for productions, and our ability to deliver quality programming broadcasters need and viewers want – we have the perfect platform to provide content with effective targeted advertising solutions for major brands,’ said Cineflix CEO Glen Salzman…

Expansion seems to be the buzz word of the day at MIPCOM, as FremantleMedia Enterprises used its press breakfast to announce the formation of a new children’s division, to be headed up by Sander Schwartz. The veteran kids entertainment producer, who previously came from senior positions at Sony Pictures Television International (where he was president, international production) and Warner Brothers Animation (where he held the role of president), will have the title of EVP, children and family entertainment. FremantleMedia CEO Tony Cohen, who will be delivering Monday’s keynote address at MIPCOM, kicked off the presser boasting of rises in audience numbers for top Fremantle programs, in some cases as high as 40%. As for further international expansion, Cohen said that FME will be looking further into Eastern European outposts. Among the shows in FremantleMedia’s MIPCOM slate are game show titles including 5 Against the Quizmaster, Let’s Dance, the revived Let’s Make a Deal and The Price is Right, and factual ent titles Welcome Home and Cinderella CEO

Non-scripted entertainment titles nominated in the 37th annual International Emmy Awards include: The Amazing Race Asia, Historia Extrema from History Channel Argentina and Endemol Argentina, I’m a Celebrity…Get Me Out of Here from ITV Studios in the UK and The Phone from Park Lane TV Productions in The Netherlands…

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.