Brazilian TV Producers (BTVP), an audiovisual content export program founded in 2004 to promote Brazilian independent audiovisual production in the international market, came out to MIPCOM in force this week, bringing 40 producers from 27 companies and 70 delegates to the market. The message: Brazil is open for business.
That message is being reinforced by the training programs that BTVP has embarked upon for the animation and non-fiction sectors this year. According to Jacques Bensimon, senior international strategic consultant for BTVP, last May’s animation training program, PIC Animation, is now ‘yielding the results in terms of our investment. The government of Brazil has said that the animation industry is important for us.’
In November, the spotlight will be on documentary. PIC Doc comes to Rio de Janeiro from Nov. 30 to Dec. 4, and will feature several strands designed to give both novice doc-makers and experienced producers a window on producing non-fiction work that will be noticed on the world stage. Those strands include panel discussions, keynote presentations, a special examination of a co-produced doc and one-on-one sessions. An international stable of speakers is being confirmed for the event, with participants coming from BBC’s ‘Storyville,’ ARTE, Discovery US and Latin America, PBS and National Geographic among others.
Bensimon says the PIC Doc international jury is in the process of whittling down some 58 proposals submitted by Brazilian producers to a total of 40, which will be selected to receive more input and professional guidance from the international guests. The 10 best projects, as selected by the jury, will then be given a trip to the 2010 Realscreen Summit, where, Bensimon says, ‘the continuing learning curve will take place.’ The 40 selected projects are expected to be announced in the next couple of weeks.
The BTVP program is an initiative of ABPI-TV (Brazilian Association of Independent Television Producers) in partnership with the Audiovisual Secretariat of the Ministry of Culture and Apex-Brazil (Brazilian Exports and Investments Promotion Agency). The program is overseen by Silvio Da-Rin, Audiovisual Secretary of the Ministry of Culture; Bruno Amado, manager of BTVP at Apex-Brasil; Fernando Dias, president of ABPI-TV (pictured); and Eliana Russi, BTVP executive manager.
Both Bensimon and Russi were also looking forward to the potential that the just-announced Olympic Games in Rio will bring to Brazilian filmmakers. ‘It’s putting the brand of Brazil on the map, and Brazilian filmmakers will be part of that,’ said Bensimon, with Russi adding, ‘It’s the moment for Brazil.’
For more information, visit www.braziliantvproducers.com.