TLC.com is teaming with food brand Hunt’s for an branded content partnership that will see Cake Boss host Buddy Valastro star in a short-form series. Valastro will present his favorite old-world Italian recipes on the series. Hunt’s will also sponsor the ‘Fresh Ideas for Dinner’ section on TLCCooking.com. TLC’s new cooking content will also be made available for other territories via its distribution partners.
- MIPCOM ’16