Paperny Films is developing a third cycle of the reality TV series, The Week the Women Went after two earlier seasons that gave women a break, and the Canadian Broadcasting Corporation impressive ratings.
Paperny is scouting countrywide for a tight-knit town that will agree to see wives and girlfriends go off on holiday as the men take care of the housework and the kids in front of assembled TV cameras.
Paperny producers, led by Alisen Hunt, held an October 3 town hall meeting in the village of Queen Charlotte on the British Columbia coast to gauge local interest in taking part in the show. There’s no word on the other short-listed towns.
The Vancouver-based producer previously took women out of Hardisty, Alberta and Tatamagouche, Nova Scotia during the first two seasons of the CBC series.
The first season of The Week The Women Went bowed with 770,000 viewers in January 2008, and averaged a solid 775,000 viewers during its eight-episode run. The second season from the east coast debuted with 819,000 viewers earlier this year and signed off with an average 796,000 viewers.
Despite the impressive showing, CBC left the Paperny series off its current season schedule as it trimmed programming expenditures in a challenging economy. As the producers prep another cycle, CBC says it has made no firm decision on purchasing the third season of the series.