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Endemol gearing up for launch of Deal or No Deal Live! on Facebook

Endemol has announced its first foray into social gaming with the upcoming launch of Deal or No Deal Live!, due to hit Facebook in the UK at the end of November. The game allows multiple players to play against each other at the same time with the same boxes. Endemol expects to roll out the game through other social networks internationally over the course of 2010. 'Deal or No Deal is just one of Endemol's many global brands that can seamlessly cross over to social gaming,' said Peter Cowley, Endemol's global head of original digital productions. 'This version of the format delivers fun, addictive gameplay that anyone anywhere can enjoy for free and we hope this month's launch will be the first of many in this space.'
November 16, 2009

Endemol has announced its first foray into social gaming with the upcoming launch of Deal or No Deal Live!, due to hit Facebook in the UK at the end of November. The game allows multiple players to play against each other at the same time with the same boxes. Endemol expects to roll out the game through other social networks internationally over the course of 2010. ‘Deal or No Deal is just one of Endemol’s many global brands that can seamlessly cross over to social gaming,’ said Peter Cowley, Endemol’s global head of original digital productions. ‘This version of the format delivers fun, addictive gameplay that anyone anywhere can enjoy for free and we hope this month’s launch will be the first of many in this space.’

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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