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Endemol gearing up for launch of Deal or No Deal Live! on Facebook

Endemol has announced its first foray into social gaming with the upcoming launch of Deal or No Deal Live!, due to hit Facebook in the UK at the end of November. The game allows multiple players to play against each other at the same time with the same boxes. Endemol expects to roll out the game through other social networks internationally over the course of 2010. 'Deal or No Deal is just one of Endemol's many global brands that can seamlessly cross over to social gaming,' said Peter Cowley, Endemol's global head of original digital productions. 'This version of the format delivers fun, addictive gameplay that anyone anywhere can enjoy for free and we hope this month's launch will be the first of many in this space.'
November 16, 2009

Endemol has announced its first foray into social gaming with the upcoming launch of Deal or No Deal Live!, due to hit Facebook in the UK at the end of November. The game allows multiple players to play against each other at the same time with the same boxes. Endemol expects to roll out the game through other social networks internationally over the course of 2010. ‘Deal or No Deal is just one of Endemol’s many global brands that can seamlessly cross over to social gaming,’ said Peter Cowley, Endemol’s global head of original digital productions. ‘This version of the format delivers fun, addictive gameplay that anyone anywhere can enjoy for free and we hope this month’s launch will be the first of many in this space.’

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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