News

‘I’m a Celebrity’ gets the game treatment

I'm A Celebrity... Get Me Out of Here! is getting an interactive on Sky and Virgin Media's interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I'm A Celebrity...Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.
November 17, 2009

I’m A Celebrity… Get Me Out of Here! is getting an interactive on Sky and Virgin Media’s interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I’m A Celebrity…Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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