News

‘I’m a Celebrity’ gets the game treatment

I'm A Celebrity... Get Me Out of Here! is getting an interactive on Sky and Virgin Media's interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I'm A Celebrity...Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.
November 17, 2009

I’m A Celebrity… Get Me Out of Here! is getting an interactive on Sky and Virgin Media’s interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I’m A Celebrity…Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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