While many of us in North America are familiar with the ‘six degrees of separation’ theory via a game involving actor Kevin Bacon (oddly enough), the theory actually originated in 1929 via a short story from Hungarian writer Frigyes Karinthy. Now, format sales/distribution company ohm:tv is releasing a seven-minute web version of the format Six Degrees of Separation, in conjunction with Samsung and real-time people search tool 123people.com. The format challenges participants to reach a given target person by less than six handshakes in a limited period (from one day to one week), even if the target is in another country or continent. The web project will be launched in nine markets, the first being Austria, where the half-hour reality format was originally produced by ER Media.
- IDFA ’17