Scripps Networks Interactive Inc. has partnered with Indian broadcaster NDTV Group in a strategic alliance where Scripps Networks Interactive acquires 69% of NDTV Group’s lifestyle programming subsidiary, NDTV Lifestyle, and NDTV Group will keep a 31% stake. NDTV Lifestyle is anchored by the award-winning channel NDTV Good Times, India’s top-ranked English-language lifestyle television channel. The $55 million agreement is expected to be completed by the end of the first quarter 2010. NDTV Lifestyle’s CEO Smeeta Chakrabarti will continue on as CEO. Scripps and NDTV Group are considering the launch of other lifestyle television channels through the NDTV Lifestyle partnership.
- MIPCOM ’18