Discovery Communications has announced a multi-year multimedia initiative supporting President Obama’s call to action to encourage science literacy. ‘Be The Future’ will inspire students to invest in careers in the sciences over the next five years through a programming block, education curriculum to support the White House’s efforts behind science, technology, engineering and mathematics (STEM) education. The initiative includes a commercial-free kids’ science block on the Science Channel, set to launch in 2010; STEM Connect from Discovery Education, a module that is curriculum-based and serves as a career development science resource; The Siemens STEM Academy, a national STEM education program for teachers from Discovery Education and the Siemens Foundation, and a ‘Be the Future’ PSA among other things. Additionally, DirecTV is answering President Obama’s call by expanding carriage of the Science Channel to millions of DirecTV subscribers nationwide.
- MIPCOM ’18