Television content from the UK is quite in demand around the world, if numbers from the annual UK TV Exports survey, released today by Pact, are any indication. Findings from the survey indicate that export sales for UK TV content in 2008 were up 25% from 2007, bringing in £980m. The greatest growth came from sales to Australia and New Zealand, which were up 65% year on year. Indeed, all markets surveyed showed growth, especially Asia (up 57%), Eastern Europe (up 43%), Canada (up 42%) and France (up 29%). Other key findings from the survey include a decrease in coproductions of 28% and a growth in sales of finished programming of 20%, to £469m. As well, 43% of the rise in total revenue (up 66% to £215m) came from licensing of television brands for merchandising and other purposes. The survey was collated for the UK indie producers’ trade body by TRP and sponsored by UKTI, ITV Studios Global Entertainment and BBC Worldwide.
- MIPTV ’18