In 2000, the Asia TV Forum (ATF) was launched to address the issues surrounding the Asian TV programming industry. Fast forward to its 10th anniversary edition, happening from Dec. 2 to Dec. 4, and the mandate is decidedly more international, with the theme for this year’s forum acting as a call for other markets to ‘Rise with Asia.’
According to PricewaterhouseCooper’s Global Entertainment and Media Outlook 2009-2013, Asia Pacific remains one of the world’s fastest growth regions with a compound annual growth rate (CAGR) of 4.5%, rising to US$413 billion in 2013. As a result international interest in the Asian market is especially strong. This year’s model of the ATF, bringing together over 700 companies from more than 50 countries will welcome new sellers such as Discovery and Turner, alongside returning exhibitors such as Lionsgate and CBS Studios. Canada, France, Malaysia, Italy, Singapore, Spain, Taiwan and two groups from South Korea will be setting up pavilions at ATF. Meanwhile, confirmed buyers from the Asian market include: Amuse Soft Entertainment Inc (Japan); Asia Television (Hong Kong); Bangkok Entertainment (Thailand); Hanaro- Broadband Media (Korea); KBS (Korea); MediaCorp (Singapore); Metropolitan TV (Malaysia); Mongol TV (Mongolia); MyTV (Cambodia); Natseven TV (Malaysia); NBC Universal Global Networks (Singapore); PCCW (Hong Kong); Singapore Telecommunications (Singapore); SPE Networks Asia (Singapore); Starhub (Singapore); Thai Public Broadcasting Service (Thailand); The Walt Disney Company (Southeast Asia and Singapore); Taiwan Television Enterprise Ltd. (Taiwan); Trans World Associates Inc (Japan); TVBI (Hong Kong S.A.R.); Viacom 18 Media (India), and YOYO TV (Taiwan) among others.
The conference element spanning across the three days will take a close look at matters digital, with the first day branded as the Digital Futures Series – the Role of Music in Film and TV, and the third day solely devoted to spreading content across platforms via a series of panels dubbed The Future of Television Content: Multi-Platform Engagement & Digital Extension. The second day will address the growing importance of formats, featuring a keynote from FremantleMedia global head of entertainment Rob Clark, a panel featuring senior execs from format companies and commissioning editors discussing the finer points of working in formats, and the Television Asia Plus Format Superpitch.
For more info, visit www.asiatvforum.com .