News

Traditional TV viewing still thriving

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.
December 21, 2009

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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