News

Traditional TV viewing still thriving

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.
December 21, 2009

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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