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Traditional TV viewing still thriving

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.
December 21, 2009

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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