CBS has announced that it will debut Studio Lambert reality series Undercover Boss in the post-Superbowl spot on February 7, 2010. This marks the first time a brand-new series is launched directly after the Super Bowl. The format, which already has a UK version on Channel 4, takes a high level executive every week and puts him or her anonymously among the lower level employees of the company. The series will then move to its permanent spot alongside The Amazing Race on Sunday February 14.
- SXSW ’17