TV

Ex-Current exec launches BE Network

Former Current Media and Sky Latin America executive Mark Goldman announces he is launching BE, an HD lifestyle network focusing on yoga and wellness. The network will offer a revenue-sharing model for distributors and will allow broadcast, cable and Internet partners to share in advertising and commerce opportunities around wellness. The network has signed prominent talent in the wellness arena including Maya Fiennes, a musician, yogi and TV personality in Europe; Dr. Timothy Brantly, author of bestseller The Cure and Sophie Keller, contributor to The Huffington Post. The planned primetime lineup for the channel, which will be targeted at women 30-65, will feature successful formats re-made with wellness themes.
January 11, 2010

Former Current Media and Sky Latin America executive Mark Goldman announces he is launching BE, an HD lifestyle network focusing on yoga and wellness. The network will offer a revenue-sharing model for distributors and will allow broadcast, cable and Internet partners to share in advertising and commerce opportunities around wellness. The network has signed prominent talent in the wellness arena including Maya Fiennes, a musician, yogi and TV personality in Europe; Dr. Timothy Brantly, author of bestseller The Cure and Sophie Keller, contributor to The Huffington Post. The planned primetime lineup for the channel, which will be targeted at women 30-65, will feature successful formats re-made with wellness themes.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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