TV

ITV and Hunan TV form format partnership

International indie prodco ITV Studios and Chinese satellite broadcaster Hunan Television today announced a deal which will see the two companies develop and license a series of unscripted formats for broadcast on Hunan TV. Under the agreement the two companies will co-develop, co-create and co-own the formats while Hunan TV will air the programming in primetime starting this year and ITV Studios will represent the worldwide rights for the finished programs and formats outside of China. Hunan TV reaches 58 million viewers domestically and it will license multiple formats over three years.
January 13, 2010

International indie prodco ITV Studios and Chinese satellite broadcaster Hunan Television today announced a deal which will see the two companies develop and license a series of unscripted formats for broadcast on Hunan TV. Under the agreement the two companies will co-develop, co-create and co-own the formats while Hunan TV will air the programming in primetime starting this year and ITV Studios will represent the worldwide rights for the finished programs and formats outside of China. Hunan TV reaches 58 million viewers domestically and it will license multiple formats over three years.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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