TV

ITV and Hunan TV form format partnership

International indie prodco ITV Studios and Chinese satellite broadcaster Hunan Television today announced a deal which will see the two companies develop and license a series of unscripted formats for broadcast on Hunan TV. Under the agreement the two companies will co-develop, co-create and co-own the formats while Hunan TV will air the programming in primetime starting this year and ITV Studios will represent the worldwide rights for the finished programs and formats outside of China. Hunan TV reaches 58 million viewers domestically and it will license multiple formats over three years.
January 13, 2010

International indie prodco ITV Studios and Chinese satellite broadcaster Hunan Television today announced a deal which will see the two companies develop and license a series of unscripted formats for broadcast on Hunan TV. Under the agreement the two companies will co-develop, co-create and co-own the formats while Hunan TV will air the programming in primetime starting this year and ITV Studios will represent the worldwide rights for the finished programs and formats outside of China. Hunan TV reaches 58 million viewers domestically and it will license multiple formats over three years.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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