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Towers Branded Content and Entertainment launches

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as 'Towers Branded,' the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing.
January 27, 2010

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as ‘Towers Branded,’ the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing. Creative development and execution of Towers Branded projects will be led by Towers Productions CCO Jonathan Towers.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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