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Towers Branded Content and Entertainment launches

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as 'Towers Branded,' the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing.
January 27, 2010

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as ‘Towers Branded,’ the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing. Creative development and execution of Towers Branded projects will be led by Towers Productions CCO Jonathan Towers.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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