Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as ‘Towers Branded,’ the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing. Creative development and execution of Towers Branded projects will be led by Towers Productions CCO Jonathan Towers.
- MIPCOM ’18